Welcome to the one place where EMAC is Whack!

"Attack of the EMAC" is Kevin Sharpe's class blog for EMAC 6300: Introduction to the Study of Emerging Media and Communications at the University of Texas, Dallas. He is an educational marketing manager and runs the Newspaper in Education program at The Dallas Morning News.

Showing posts with label education. Show all posts
Showing posts with label education. Show all posts

Wednesday, November 3, 2010

How to bridge the generational divide in the classroom

“Don't even try to keep up with technology,” said a middle school girl recently to a group of teachers. “You'll only look stupid.”

That’s a student quote educational technology consultant Marc Prensky mentions in his article, “On Being Disrespected,” published in the October 2006 edition of “Educational Leadership.” It’s a pretty good way to illustrate the generational “digital divide” N. Katherine Hayles references in “Hyper and Deep Attention: The Generational Divide in Cognitive Modes.”

Prensky illustrates some of the cultural attitudes occurring between generations in regards to technology as well as emerging educational approaches. Older generations demonstrate a lack of respect toward the educational benefits to digital devices and media -- especially video games.
“One high school student reported to me that his parents told him, ‘Your computer games are a total waste of your time, money, and brain cells.’ Given that this student spends a lot of time playing these games, which are often more challenging than his schoolwork, and that he is proud of succeeding at them, this comment reflects enormous disrespect. The kid was pretty hurt by it.”

On the other hand, Prensky also references a type of “digital elitism” reflected by younger generations toward adults. He states that many students see their teachers as being digitally illiterate – “and they disrespect them for it.”

Prensky – author of the 2001 book “Digital Game-Based Learning,” and the 2005 book “Don’t Bother Me Mom – I’m Learning!” – travels around the world talking to educators about how to address the generational divide in classrooms in regards to the use of technology in schools.

While Hayles examines “Generation M,” Prensky explores the cultural and pedagogical differences between “Digital Natives” and “Digital Immigrants”

Today’s students are “natives” who were born in this digital age while their teachers – like immigrants who physically and geographically leave one world behind and inhabit a new society that requires them to learn a new language and practice new customs. Prensky says "Digital Immigrants" posses a type of “accent,” that is “their foot in the past.” For example, he points out that one “accent” is how Digital Immigrants print out emails and find comfort in creating “paper trails” of their digital documents.

During the first decade of the 21st Century, educators who are Digital Immigrants have been resistant to integrate technology into their teaching strategies, let alone transition from “deep attention” approaches to “hyper-attention” techniques.

These “old school teachers” internalize their educational style and insist that traditional instructional methods that worked for them should be good enough for the students they teach. However, their stubbornness toward embracing digital strategies an emerging technology out of principle and respect for traditional approaches more than likely masks their insecurities regarding their “digital illiteracy.”

Schools are throwing dynamic hardware into classrooms in order to tangibly demonstrates to parents that students are being exposed to 21st century technology. Teachers – on the other hand – are not being taught how to integrate these tools into their teaching strategies. Professional development covers how to “turn it on and off,” and then teachers are expected to go out and “use the stuff.” No time is spent exploring educational features and benefits as well as the diverse approaches that can be developed through these new devices.

Perhaps one of the best ways to help bridge the generational divide in cogitative modes between teachers (Digital Immigrants) and their students (Digital Natives) would be for districts to develop professional development programs for teachers that embrace 21st Century instructional strategies that focus on “hyper-attention.” As it stands in most cases, traditional instructional strategies are being used to show teachers how to use emerging technology. It should be a digitally immersive program that abandons the classroom environment and integrates multi-media, social media and networking, game-based instruction structures as well as other types of distance learning strategies.

Tuesday, October 19, 2010

The Power of the Podcast in Education and its Impact on Intellectual Property

Case Study Presentation:
Oct. 20, 2010


Description:
This instructional presentation will introduce several concepts of open education and emerging distance learning strategies that incorporate Web 2.0 technology and principles. The integration of podcasting as an instruction technique will be demonstrated.
Desired outcome:
Audience will be able to envision emerging educational environments that embrace open education resources including podcasts posted on Teacher Tube and ITunes University.
Instructional Strategy:
Set Induction-direct recall and prior knowledge from class assignment - specifically “Information Feudalism’s” final chapter (Chapter 14 - On the Importance of the Publicness of Knowledge) and its focus on the relationship between intellectual properties and universities.
Key Terms and Concepts:
* Paid online learning institutions
* Open education resources (wikis, open textbooks, learning management systems, 2.0 classrooms that utilize social networking concepts)
* Podcasts
* Teacher Tube
* iTunes University
Discussion Prompts:
* What are some of the educational benefits to incorporating podcasting into the instructional strategies?
* What conflicts might occur from educational postcasting that could impact intellectual property as well as education?
* How will educational podcasting impact/shape the future of the educational system?

https://docs.google.com/present/view?id=dfwc42s3_527zm6ktrf2

Tuesday, August 31, 2010

Why are leaders/teachers afraid of progress?

EMAC Classmate Little Miss Cales blogs about a disappointing attitude from elected leaders in government regarding our emerging digital world and how vulnerable we are all becoming due to our dependency on technology and digital connectivity. It’s a threat to homeland security!!!!

Little Miss Cales does a great job challenging that attitude. It’s an attitude I come across daily from teachers as an Educational Marketing Manager who is trying to inspire and motivate educators to embrace digital teaching tools. Their stubborn resistance to integrate technology into their lesson plans and instructional styles comes across nearly as passionate patriotism. Surely if these resistant teachers do not fight to maintain outdated approaches to education, civilization will fall!

This article by educational consultant and author Marc Prensky does a great job illustrating the behind-the-scenes battle he faces with headstrong teachers across the world who insist card catalogs in school libraries must remain in case the power goes out.

These teachers insist their cause is to ensure “the basics” remain in schools. Prensky calls their attitude and reasoning “backup” education.

... what the teachers are really saying is this: “We don’t trust the technology of today, or the future. We don’t trust the world in which you kids are going to live. We believe the way we did it in our time was the “real” way, the only reliable way, and that’s what we want to teach you kids – “the basics.” (That’s why they all applaud the idiotic video showing people on a stopped escalator just standing there calling for help.)